Digital outdoor signage can be as expensive or as cheap as you want, now we are thinking about the second part of out of doors digital marketing hardware, this is the outdoor kiosk. An outdoor kiosk. Typically used in outside areas in high foot traffic areas, these can be purchased with or with an interactive screen, these touchscreens come in various technologies from resistive touch to SAW and this does effect on the expense, making them very expensive. Digital outdoor signage using a kiosk. These work by way of an internal laptop or computer, in the base of the kiosk, this connects to incoming wiring for power and world-wide-web feeds through the bottom and these pricey pieces of equipment are generally fastened down securely to prevent theft. All the equipment is accessed through the rear of the kiosk by the rear door, one of the greatest advantages of these units is that they are very flexible and return on investment is generally quicker than other digital signage gadgets due to the fact that the client actually interacts with these kiosks and makes the experience more memorable and easier for the shopper to link the commodity on screen to a higher perceived position than their opposition. Vandal fortification is vital and so comes the standard drop test, these kiosks will withstand a 500 gram steel ball bearing being dropped from 1 metre onto the viewing screen without breaking the viewing window, this is essential as we cannot guess what a hooligan will try and do to an outside digital signage kiosk in a remote neighborhood. An outside digital marketing kiosk are on the market to take screens from 40″ up to 78 inches including, 46″, 50″, 60″, 65″ and 70″, usually the price can be as little as $1999 without a touch screen or $2,499 including a touch screen depending on the clients standards. Refreshing the hardware is simple, all that needs to be done is login to the outdoor dynamic signage network and update the ads, this is ideal as it can be scheduled for specific places to have one add and another group of areas to have an alternative promotion running. Outdoor dynamic signage part 3, here we will look at the LCD enclosure, this is the most affordable solution for outdooor digital signage safeguard. What makes the LCD enclosure the most flexible solution is that they will accommodate several size of monitor in one enclosure, for instance the LCD46 can take displays from 36″ up to and including 46″ tvs no matter who the manufacturer. This makes them best for an off the shelf solution as this outside electronic advertising market is such a fast moving one if you don’t have the product you loose the sale. In these strong steel Lcd enclosure, you can mount a small factor PC, thin client or a advertising player to show the data that is to be shown on the LCD or plasma monitor. Cables enter the housing in either the rear of bottom of the housing, depending upon the site and engineers, so that unsightly wiring can be removed. For updating the advertisements the Web can be used for either wi-fi connectivity particularly when the casing comes with a wireless antenna – why not use it! An outside LCD enclosure can simply be installed with an interactive panel if essential, this will add to the price but the payback is very quick and the total solution is far less than the expense of a kiosk or anything else on the digital outdoor signage industry at present. Manufacturers of Lcd monitor enclosures supply them in ranges from 18″ up to and including 79″, as you can picture shipping them is hard work, this is why they are commonly shipped in wooden crates to avoid damage. Now you need to look for a business that makes them that also provides a range of floor mounts, as you can envision these LCD housings coupled with a television and other equipment will weigh in excess of 160lbs, so the mounting hardware has to be as solid. So the best LCD enclosure to look for is the one that can be mounted directly to a wall and also includes a VESA mounting pattern on the rear of the cabinet so it can be mounted from a strong ceiling mount. The writer has 19 years experience owning and operating one of the foremost makers of protective electonic housings, their range of products include: PC enclosure for factory floor information protection and digital signage enclosures for outdoor digital signage protection. Their range of solutions protect from physical attacks as well as attacks from the weather.